Number 14, powered by BMW, is the collection of pictures made for Zeit magazine. The magazine contains no text; each picture springs from an idea, often simple, and through a complex orchestration of people it becomes the materialization of the artists’ mental outbursts. Since the first issue, in June 2010, ‘Toiletpaper’ has created a world that displays ambiguous narratives and a troubling imagination. It combines the vernacular of commercial photography with twisted narrative tableaux and surrealistic imagery. The result is a publication that is itself a work of art, which, through its accessible form as a magazine, and through its wide distribution, challenges the limits of the contemporary art economy.
TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture based magazine. Ever since the first issue of June 2010, Toilet Paper has created a world that displays ambiguous narratives and a troubling imagination. In the last three years, photos published on the magazine have been applied to a variety of products and media, exploring the multiple possibilites for images to live beyond the pages.
TOILETPAPER images have been reviewed by weekly and art magazines worldwide and appeared in special issues of magazines such as Vice and Hunger. TOILETPAPER was also exhibited on the High Line Billboard in Chelsea, NYC in May, 2012. In the same year images taken from the first six issues have been published in an anthology, together with selected narrative texts, that was reviewed in The New York Times' Top 10 Photo Books. In June 2013, TOILETPAPER images have featured on Palais de Tokyo's front windows and a special edition of Libération.