The essay considers the various ways in which images and text can be read and demonstrates how the act of flipping through a book or browsing the internet can be transformed into a cinematic experience. In the sea of images and words that surround us, we were lost more than a century ago. Today, there's one difference: on social networks, we don't have to pay for it. We just have to hand over our personal data.

Font in use: Greed Coll.